45 Years

Years of Direct Response Excellence and Innovation

Exceptional media delivery, outstanding creative, cutting-edge analytics … and a ton of hard work.

Our Process

InterMedia’s process starts with full-spectrum media and strategic planning, utilizing a blend of proprietary, primary and secondary research tools to deliver actionable insights.These insights are integrated into all campaign elements, starting with defining a client’s prime prospects and understanding their media preferences. They are then applied to developing and producing results-oriented creative executions and constructing targeted, cost-efficient media schedules, and finally–analyzing and optimizing the results generated.

Our Advantage

Analytics

Media Buying Power and Proprietary Networks Provide Unparalleled Delivery

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Research
& Insight

Integrated, Analytics Driven, One-Stop Digital Shop

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Media Networks

Media Buying Power and Proprietary Networks Provide Unparalleled Delivery

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Digital

Integrated, Analytics Driven, Omni-channel Approach

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Creative Production

Media Buying Power and Proprietary Networks Provide Unparalleled Delivery

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Entertainment

Celebrity Endorsement Specialists: Drive Sales–While Building Your Brand

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Our Team

Team member 1

Founder

Team member 2

Manager

Team member 3

Manager

Team member 4

Manager

Robert Yallen

As President and CEO of the InterMedia Group of Companies®, Bob directs twelve integrated business units centered around media, creative/production, marketing and entertainment. Yallen was an All American Sprinter who still moves at a fast pace. He is an industry leader at integrating key direct response principles within major brand campaigns, which serve as basic cost-effective marketing strategies. Early on, Bob understood that specific direct marketing philosophies and practices could be adapted for major advertisers to deliver powerful, media-efficient brand messaging, in addition to driving product sales. Bob also races cars as part of InterMedia racing. InterMedia Racing is the latest addition the InterMedia Group of Companies® - and is sponsored by many of the IMGC Client base.

Robert Yallen

President / CEO
Kevin Szymanski

Kevin Szymanski is a Southern California native with a degree in Business from California State University Northridge. Prior to beginning his professional career, Kevin played baseball in college and coached high school baseball. Kevin’s career began in the music business with independent record label – Hopeless Records. He then transitioned into radio and spent several years with Premiere Radio Networks. For the last 18+ years at InterMedia, Kevin has utilized Traditional and Direct Response disciplines to make numerous brands #1 in their category. Kevin has 3 kids and enjoys all things baseball, collecting vinyl records and finding up and coming indie bands.

Kevin Szymanski

Executive Vice President
Lindsay Fontaine

As SVP, media Director, Lindsay oversees all media functions including the planning, negotiating and stewardship of the agency’s media campaigns. She runs a department of experienced, savvy and versatile media buyers and works closely with our account managers and outside sales representatives to achieve efficient, accountable, high-quality results for our clients. After Graduating from University of Colorado, Boulder with a degree in Business Management, Lindsay has 13 years of diverse media-related experience, Lindsay has established strong relationships with all the major (and minor) networks and stations and coordinates all facets of InterMedia’s media buying operation.

Lindsay Fontaine

SVP, Media Director
Joseph Poulose

Joseph Poulose is InterMedia’s Chief Operating Officer and Chief Information Officer. He oversees ongoing business operations within the group of companies with a focus on digital marketing, new business, analytics and technology. Joseph started with InterMedia 12 years ago with a specialized focus in developing cutting-edge reporting and analytic tools and approaches that streamline clients’ advertising operations while delivering higher levels of diagnostic and optimization capabilities to their campaigns. more

Joseph Poulose

SVP, COO/CIO
Jennifer Khadavi

Jennifer Khadavi is an LA native with 10 years of experience in direct response and advertising. As a graduate from the University of California Los Angeles, she is well connected and has established strong professional relationships throughout her career. In her spare time, Jennifer likes being active, has a passion for fitness, and enjoys spending time with family and friends.

Jennifer Khadavi

Associate Media Director
Logan Connolly

Logan Connolly comes to us from Wyoming, where he attended UW and Graduated with a Degree in Marketing. Logan’s sales career began while working as a laborer for a small construction company when he was asked to start bidding jobs in addition to his jackhammer/wheelbarrow duties. 15 years later, with 8 in Performance Television Media, Logan Heads up MediaPoint Network overseeing both Client and Network Sales and Relationship Management. He now lives in Ventura and enjoys time at the beach with his family and the ever growing craft beer market of Southern California.

Logan Connolly

VP, MediaPoint Network
Oscar Bassinson

For more than 20 years, Oscar Bassinson has served as InterMedia’s VP Creative Director. (He’s downright recession-proof.) An accomplished TV commercial director in his own right, Bassinson has shot thousands of commercials all over the world ……” it never gets old”. Whether he and his team are creating for international brands, industry stalwarts or startups, we find each client’s uniqueness and core value and successfully tailor messaging to that audience. Over his career, Bassinson has been personally responsible for over a billion dollars in sales for his clients. (We have no way to verify this information, but it sounds impressive!)

Oscar Bassinson

VP, Creative Director
Maureen Rourke

Maureen Rourke has 40 years of Accounting/Finance Experience in varied industries including media, medical, organic foods, entertainment, aerospace, and technology. She has a BS in Accounting and an MBA.

Maureen Rourke

VP, Controller
Hunington Sachs

Hunington Sachs is a media and entertainment attorney and executive with 25 years in the business. He has managed and represented companies in film, music, television, advertising, digital media, video gaming, and sports. Prior to InterMedia, Hunington was COO and General Counsel at game developer WXP Games, the creator of many Platinum-selling games, including Scene It? Lights Camera Action, and Lord of the Rings: Fellowship of the Ring, and was General Counsel for PBS affiliate KCTS in Seattle. Hunington holds undergrad and law degrees from Creighton University, where he was an editor on Law Review. He is an avid homebrewer and hiker, and father of five.

Hunington Sachs

VP, Business & Legal Affairs

Contact Us

 

Phone:  800.TIME.BUY / 818.995.1455

Email: Sales@im.agency