Vertical Marketing DRTV Trends During CV-19
The U.S. is now almost six months into the CV-19 pandemic, and while most people’s lifestyles have evolved and settled into revised routines, the virus’ daily impact on most consumer’s personal and work regimens remain significant and widespread.
This includes changes to their buying habits, as most consumers have had to adjust to new product sources and distribution channels to meet their needs in an altered landscape.
Currently, most states have only allowed certain categories of businesses to re-open, and these must deal with significant regulatory guidelines, as local governments balance their area’s economic needs against their community’s health concerns.
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