AccuTrak®

At the core of Inter/Media's sophistication is its fully computerized, state-of-the-art media proprietary lead/sales analysis technology, AccuTrak®. AccuTrak® enables Inter/Media to assign phone or internet responses to a specific spot with a very high degree of accuracy. Thus, AccuTrak, which is utilized in conjunction with each of the agency’s media plans, enables Inter/Media to micro-manage your advertising campaign, investing precious dollars where they are best utilized.

AccuTrak® optimization provides to our staff and our clients the kind of intelligence that makes direct response media buying an exact science, not a product of guesswork The reassurance and flexibility it provides means a big difference on the bottom line.

The accuracy of Inter/Media's AccuTrak® opens the door for advertisers to utilize one nationally recognizable and brand-building vanity number. Inter/Media's experience and research has proven that using one vanity number consistently can increase sales by as much as 40%. 

However, due to limited tracking ability in the past, advertisers have necessitated using multiple 800 numbers to determine where calls originate.  But with Inter/Media's proprietary system, it has enabled the company to pioneer the use of nationally recognized vanity numbers for clients who can then turn their vanity number into a secondary branding tool.

AccuTrak® can be customized for each client, thanks to our Multi-Index Platform—tailored your specific needs—whether the campaign is local, regional or national in scope. We believe that AccuTrak® is the kind of benefit that will make you a long-time Inter/Media advertising partner.  

With AccuTrak®, Inter/Media gets maximum value for its “Brand Trifecta” when these can be secured—using the same branding elements in brand identification, Vanity phone number and a web site name. One national vanity number improves cost efficiency and substantially increases response metrics. With its Multi-Index Platform™, AccuTrak® optimizes results by evaluating the impact using the single vanity number. Results are culled from Nielsen and Arbitron ratings, direct response index, client index and proprietary elements.

The Inter/Media Time Buying staff looks to AccuTrak® for in-depth tracking and analysis. The system provides daily information on such critical elements of direct campaigns as spending, response, dayparts and Cost Per Lead.

AccuTrak® enables Inter/Media to make informed decisions through analysis of various reports and data including:

With a variety of reports at hand including Campaign Activity By Week, Weekly Campaign Station Activity, Campaign Activity by Station Cume and Campaign by Day of Week, Inter/Media Time Buying can make sound judgments on how best to spend your ad dollars. AccuTrak® can map responses nationally, regionally and locally down to the very zip code. In addition to TV and radio, AccuTrak® can identify the best pockets of opportunities for direct mail and newspaper advertising.

Back to Top

Mtrak™

Trackable, scalable performance-based advertising has been only an aspiration in the minds of the advertising and media communities until now. With the introduction of MediaPoint Network’s® MTrak™ proprietary technology, advertisers, media affiliates and the agency all have an easy access data tracking system that provides valuable lead information and revenue results on a time-sensitive basis. This enables all participants to make adjustments to the campaign to maximize revenue.

MediaPoint Network’s new proprietary software enables the key parties to get comprehensive weekly reports. This will give media affiliates the opportunity to adjust for greater effectiveness, and it encourages new media partners to jump on board as they can see the effectiveness of this growing new source of revenue.

At MediaPoint we offer a managed model to our partners. We deliver efficient, trackable performance-based advertising campaigns daily to our national and local media affiliates. As more demand is placed on advertisers to compliment their regular media buys with performance campaigns lowering costs and increasing the overall efficiencies of their campaigns, Mtrak™ will be there to make sure that everyone gets to share in the bounty.

Back to Top

IQPlus™
InterQuantum’s exciting new proprietary software will help clients maximize their retail marketing and advertising efforts.  It will bring together the best intelligence about what will sell best where and how to market to effectively on a regional basis. Watch for more information in this space.

Back to Top

Keep-A-Deal
a process that will help retailers and lead generators retain and convert users that have decided to abandon their purpose on the site. 

Back to Top

SEO Software
which incorporates key word selection and expansion, site design and architecture, content development, linking tactics, complete analysis and comprehensive reporting.

Back to Top

Click Fraud Software
which checks and corrects incorrect information submitted by leads.

Back to Top

InstaLead/IntsaSale
InstaLead Verification, which Inter/Media Interactive offers at half the rate others charge.

Back to Top