The use of celebrity endorsements is a proven approach to increasing results. Inter/Media also specializes in the strategic planning and implementation of talent agreements. Once a short list of celebrities is defined, Inter/Media's legal department begins the negotiating process. Inter/Media has negotiated agreements with top celebrities including: Elliott Gould; Academy Award-winner George Kennedy; Cindy Williams; Baseball Hall of Famer Rod Carew; Shari Belafonte; Alan Rachins; Donald O'Connor; Judy Norton; Judge Joseph A. Wapner; the Goodwill Ambassador of the San Diego Zoo, Joan Embery; and many others.