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Posts Taged political-advertising

Robert B. Yallen

2016 Political Advertising Environment

2016 Political Advertising Environment

Executive Summary

(You may download the entire whitepaper by filling out the form below the executive summary)

The 2016 Political Season is well upon us. InterMedia Advertising® has researched past TV commercial activity figures from 2012, 2014 and early 2016 to offer comparative suggestions for how your brand or company can strategically plan for your TV advertising spend during this political season. We have also identified potential battleground states for the upcoming elections for President, Senate, House of Representatives and Gubernatorial races. Specific states will be more affected than others for competitive political candidate campaigns and state initiatives or referendums. We remind all our clients to remain flexible to account for these fluctuations in spending and inventory availability and offer the following points to consider:

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Robert B. Yallen

Political Advertising & The DRTV Landscape

RESEARCH UPDATE

INTERMEDIA’S VIEW OF THE EFFECT OF POLITICAL ADVERTISING ON THE DRTV LANDSCAPE DURING ELECTION YEAR 2016

 
In case you missed it, the 2016 political races have been heating up earlier, it seems, and with greater intensity. The purpose of this document is to present some of the advice InterMedia Advertising is sharing with our clients because DRTV advertisers will have to effectively juggle business demands against the complications of election campaigns in order to survive.

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