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Posts Taged ime-star-index

InterMedia Advertising

Everybody Loves Betty White! Golden Girl Tops InterMedia Entertainment™ Q2 2014 IME Star Index™ Rankings

Betty White

Forget the glamour girls–Betty White has all of them beat! By taking the top slot in the Q2 2014 IME Star Index™, Betty showed that age can indeed stand before beauty.

The top women following her on the list were Sandra Bullock, Jennifer Aniston and Jennifer Lopez.

“Betty White’s staying power is a marvel of the entertainment business; she has proven herself to be a highly-effective celebrity spokesperson—one whose sense of humor and disarming charm seem to only strengthen her trustworthiness and influence with people of both genders and all ages,“ says Rob Levy, President of InterMedia Entertainment™.

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InterMedia Advertising

Sandra Bullock Rockets to Number 1 in InterMedia Entertainment™ Q1 2014 IME Star Index™ Rankings

Sandra Bullock | IME Star Index

Clearly, Sandra Bullock is on top of the world following her critically-acclaimed performance in Gravity, the box office smash that just won seven Oscars.

Bullock now also ranks as Hollywood’s highest-paid actress, but that’s not the only list that the versatile actress now heads; in the latest IME Star Index™, Bullock rocketed to the top overall ranking on the list, which measures the direct response marketability of celebrities across a wide berth of advertising categories.

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