800.TIME.BUY

Posts Taged drtv

Robert B. Yallen

Attribution in Todays Multi-channel Advertising Landscape

ATTRIBUTION IN TODAY’S MULTI-CHANNEL ADVERTISING LANDSCAPE

RESEARCH UPDATE

ATTRIBUTION IN TODAY'S MULTI-CHANNEL ADVERTISING LANDSCAPE

 
During the movie Bull Durham, that great American philosopher, Crash Davis, gave his protégé some solid advice; “You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. They’re your friends.”

Crash’s advice on clichés extends well beyond baseball, and certainly reaches into the realm of advertising.

Read More
Robert B. Yallen

Political Advertising & The DRTV Landscape

RESEARCH UPDATE

INTERMEDIA’S VIEW OF THE EFFECT OF POLITICAL ADVERTISING ON THE DRTV LANDSCAPE DURING ELECTION YEAR 2016

 
In case you missed it, the 2016 political races have been heating up earlier, it seems, and with greater intensity. The purpose of this document is to present some of the advice InterMedia Advertising is sharing with our clients because DRTV advertisers will have to effectively juggle business demands against the complications of election campaigns in order to survive.

Read More