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Posts Taged accutrak

Robert B. Yallen

IMA POV Series: Optimization

IMA POV Series: Optimization

Should you ever invite InterMedia Advertising to your office for a conversation about working with our agency, that discussion will quickly turn to InterMedia’s philosophy of marketing optimization.

InterMedia is, after all, a performance-centric marketing agency. We measure success not only in terms of what our clients are able to achieve, but in how that success is achieved. By that, we mean managing how well campaign tactics are converting our client’s media dollars into sales and revenue.

The key performance indicator is, after all, profit. And our optimization procees is what we use to contain and manage those costs.

Let’s spend a little time taking you through what that conversation might sound like.

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Robert B. Yallen

Attribution in Todays Multi-channel Advertising Landscape

ATTRIBUTION IN TODAY’S MULTI-CHANNEL ADVERTISING LANDSCAPE

RESEARCH UPDATE

ATTRIBUTION IN TODAY'S MULTI-CHANNEL ADVERTISING LANDSCAPE

 
During the movie Bull Durham, that great American philosopher, Crash Davis, gave his protégé some solid advice; “You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. They’re your friends.”

Crash’s advice on clichés extends well beyond baseball, and certainly reaches into the realm of advertising.

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