Facts drive Direct Response marketing. InterMedia uses campaign data to optimize media performance and conversion. We also use consumer and media audience research to understand consumers, so campaigns perform even better.
InterMedia subscribes to the latest consumer, and media audience research from sources including: Comscore, GfK MRI Simmons, Nielsen Audio and Video, and Nielsen Local Market Insights. We supplement these with digital intelligence sources like Adbeat, Pathmatics, Sproutsocial, Spyfu, and twitonomy. For linear media, we rely upon Nielsen Ad Intel and DrMetrix for competitive media intelligence as well as the suite of SQAD media cost benchmark tools.
We also understand geospatial analysis including trading patterns and retail dynamics. We’ll append Claritas Prizm Premier® consumer segmentation data to customer files to understand the demographics, lifestyles, and media preferences of core buyers then use those data to select new markets. That location-based data also informs digital campaigns as well as out-of-home and direct mail plans.