INTER/MEDIA ADVERTISING FORMALIZES MEDIAPOINT NETWORK^® AS DIVISION SPECIALIZING IN PER INQUIRY ADVERTISING

Overlooked and Under-Appreciated Per Inquiry Proves to be a Winner for Clients, Agency and Media

ENCINO, CA – After testing it as an adjunct to its direct response media buying and planning services, Inter/Media Advertising is capitalizing on its success with Per Inquiry advertising to formally launch a new division: Mediapoint Network^®.

Mediapoint Network^® helps clients take advantage of a little-used form of advertising that requires no expenditure up front. Per-inquiry advertising is a profit-sharing self-liquidating arrangement where the media organization agrees to run direct response spots in remnant time at no risk to the advertiser. Rather than a fixed cost per spot, the media venue receives a fixed cost-per-lead or sale-generated portion of the revenue.

"The big myth in the advertising business is that television and radio stations won't participate in Per Inquiry advertising," said Inter/Media Chairman and CEO Sydney Yallen. "We've proven that to be a totally incorrect assumption. At Inter/Media, we have leveraged our vast media buying power and relationships to provide our clients with an avenue that most have never tried before...and we're doing it with enormous success."

Inter/Media, based in Encino, CA, is a $250-million fully integrated media and advertising company that uniquely blends direct response advertising with general market techniques. The company is nationally recognized for its ground-breaking use of DRTV for major consumer brands, fast-growing and innovative companies. Inter/Media has been instrumental in the positioning of the new company.

Mediapoint Network^® is Inter/Media's Per Inquiry network of 750 participating media venues throughout the U.S., which include local broadcast, TV stations, local cable, national cable networks, syndicated national TV, syndicated national radio, local radio and selected print media.

Advertisers only pay for leads received. Per inquiry advertising with Mediapoint Network^® provides for total accountability and continuing exposure for the client, at no financial risk. The lower cost per lead is far less than the equivalent cash advertising.

The advertiser gets the added benefit of brand building through low cost impressions, plus additional inexpensive reach and frequency. Mediapoint Network^® employs a unique tape distribution system that reduces the cost of dubbing and shipping.

"Inter/Media, as our agency of record, has done a tremendous job with our general DR campaign," Todd Cook, CEO of CreditCardDebt.com. "Recently, we added PI to our DR mix through Mediapoint Network^®. We are not only impressed with the lead output, but are pleasantly surprised that our PI spots are airing on the top tier national cable networks among a plethora of other quality media."

Mediapoint Network^® provides its services to general clients of the agency as an ad-on to their regular campaigns, but also supports new clients specifically coming to the company to take advantage of its Per Inquiry network.

"Media exposure at Per Inquiry costs reaches mass awareness, while dramatically reducing an advertiser's total media costs," says Yallen. "It's a win-win for everyone concerned—the advertiser, the media and the agency."

For information on Mediapoint Network^®, contact Robert Yallen at (818) 995 1455 or Amy Hanno at (612) 870 0043.

About Inter/Media Advertising:
Inter/Media Advertising is a fully integrated $250-million advertising agency that uniquely blends direct response advertising with general market techniques. Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrack^® provides clients with statistical data on the specific origin of each customer call, enabling clients to maximize the value of vanity phone numbers. The company has four divisions--Inter/Media Advertising (strategy, planning and research), Inter/Media Time Buying, Inter/Image Productions, Inter/Post Productions--which operate interactively to service client needs. For more information, go to http://www.Intermedia-Advertising.com.