Encino, CA — Inter/Media Advertising is please to announce the acquisition of Carlson Wagonlit Travel’s Princess Cruises DRTV campaign.

"Inter/Media was selected for the Carlson Wagonlit - Princess Cruise Campaign because of our strategic media planning and buying capabilities. Unlike the other agencies in the review, Inter/Media was the only DR agency that was able to use VDP (Visual Demographic Profiling^TM)." Said Robert B. Yallen, President and Chief Operating Officer of Inter/Media Advertising.

Carlson Wagonlit Travel is one of the leading travel and expense management companies in the world.

Carlson Wagonlit Travel has earned that distinction by offering its clients a comprehensive, resourceful, and above all, forward-thinking approach to travel and expense management. All with an eye toward balancing corporate objectives with cost savings, personalized service and quality.

Carlson Wagonlit Travel is co-owned by the Paris-based Accor Group and Minneapolis-based Carlson Companies, Inc. The Accor Group, based in France has leading positions in hotels, service vouchers, travel agencies and car rental in 135 countries, representing a yearly sales volume of US$ 18 billion and employing 124,000 persons.

Encino, CA — Inter/Media Advertising is pleased to announce the anticipated release of version 5.1 of its proprietary lead/sales tracking system, AccuTrak^TM, October 2, 2000.

Initial testing reveals that AccuTrak^TM V5.1 is the most comprehensive Direct Response tracking system to date. Built into V5.1 is the Multi-Index Platform^TM which allows for various client and media fluctuations such as; client’s target audience, Media Decay Rate^TM, media venue’s propensity to generate response, and media venue’s viewership. Because of the idiosyncracies of different offers, each client’s tracking parameters can be customized through the Multi-Index Platform^TM. No other system offers the kind of flexibility that AccuTrak^TM offers to Inter/Media clients.

Inter/Media Advertising is a fully integrated and horizontal advertising agency that uniquely blends direct response advertising with general marketing techniques and can be reached by calling 1-800-TIME-BUY, or on the web at www.intermedia-advertising.com.

Encino, CA — Inter/Media Advertising is pleased to announce the full roll-out of Wellquest International’s Bloussant product.

"Bloussant has proven to be a very successful product launch and is part of an extremely successful and multi-faceted product line." Says Inter/Media President and Chief Operating Office, Robert B. Yallen.

Inter/Media Advertising is a fully integrated and horizontal advertising agency that uniquely blends direct response advertising with general marketing techniques and can be reached by calling 1-800-TIME-BUY, or on the web at www.intermedia-advertising.com.