INTER/MEDIA ADVERTISING CAPTURES PERSONAL INJURY CANDIDATES FOR ATTORNEYS NATIONWIDE WITH EFFECTIVE 1-800-HURT-911 CAMPAIGN

DRTV Program is the First to Use PDAs to Reach Members Immediately

ENCINO, CA, November 5, 2003 – After a highly successful test market program, Inter/Media Advertising is rolling out a national campaign for 1-800-HURT-911^®, the marketing moniker for a consortium of personal injury attorneys across the U.S. The creative 1-800-HURT-911 concept serves as both a nationwide vanity number for direct response calls, and the organization's web address. The distinctiveness of the brand is that it attracts only callers with injuries, without other types of unwanted inquiries that legal firms often get on 800 numbers.

Inter/Media President Robert Yallen explains the theory behind the name: "Injuries are an emergency. When people are hurt, they call 911. We have capitalized on that association in choosing 1-800-HURT-911 as the brand and the means to access legal aid when you are hurt. The urgency factor implied in the name, along with the strong association to injuries, has driven the tremendous success of the test marketing."

Another groundbreaking factor that makes the program so effective is that attorneys can receive calls in their office during the day, but are immediately alerted via both a BlackBerry^®, PDA or cell phone and fax when a prospect from their region has inquired online or contacted the call center after office hours.

"1-800-HURT-911's ability to attract only injury clients and get them to call immediately, together with its innovative marketing strategy and call handling, makes 1-800-HURT-911 the leader in lawyer advertising," says Phillip L. Franckel, President. "Inter/Media Advertising's superior creative and media buying expertise have gotten this program off to an incredible start. We're excited about rolling out the program nationally and seeing the results multiply nationwide."

The nationwide rollout begins November 17, with spot market buys. The $6 million campaign features 10 and 30 second spots. Amidst sirens and flashing lights, viewers are instructed when hurt or involved in an accident to "Call 911, then call 1-800-HURT-911" to have a free consultation with an attorney to learn about their rights. The spots point out that seriously injured parties with attorneys average 3.5 times higher settlements than those without The spots have been reviewed by a prominent ethics lawyer to insure compliance with ethical rules. The program was test marketed in Texas and New York, and will expand to the nation's top 20 markets.

1-800-HURT-911, based in Roslyn, NY, was conceived by Franckel in 1994 as a means to funnel personal injury clients to respected member attorneys nationwide. The web site, built by Philip Franckel over the last nine years and updated daily, is the most comprehensive personal injury web site on the internet, serving as an information resource for injured consumers and lawyers on related topics, including injuries and medical treatment; background information on local doctors, hospitals and lawyers; investigation resources; case law summaries; accident information (i.e. automobile, dog bites, falling merchandise, etc.); therapeutic product reviews, safety tips, and books on related subjects. The website, which currently receives 35,000 hits per month, is www.HURT911.org and is addressable by almost any address which includes HURT911, such as www.1800HURT911.com.

"Combining great direct response creative and media buying with the newest in technology innovations has provided a unique opportunity to drive business for this organization," says Yallen. "We anticipate attracting many new clients in other business categories which can benefit from such immediate notification driven by direct response media."

Inter/Media has handled all of the creative and will steward the media buying. Inter/Media is the agency of record for 1-800-HURT-911. Inter/Media, based in Encino, CA, and is a fully integrated media and advertising company that uniquely blends direct response advertising with general market techniques. The company is nationally recognized for its ground-breaking use of DRTV for major consumer brands, fast-growing and innovative companies. Key to its success is Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrak^® which is able to identify and attribute individual customer calls to specific media, thus maximizing media buying efficiencies on a daily or weekly basis, optimizing the results. AccuTrak^® will enable 1-800-HURT-911 to use its nationwide toll-free vanity number and still track the origin of all incoming calls in each market. Research shows that a nationwide vanity number can increase sales by as much as 40% or more.

About Inter/Media Advertising:
Inter/Media Advertising is a fully integrated $200-million advertising agency that uniquely blends direct response advertising with general market techniques. Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrack^® provides clients with statistical data on the specific origin of each customer call, enabling clients to maximize the value of vanity phone numbers. The company has four divisions--Inter/Media Advertising (strategy, planning and research), Inter/Media Time Buying, Inter/Image Productions, Inter/Post Productions--which operate interactively to service client needs. For more information, go to http://www.Intermedia-Advertising.com.