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InterMedia Advertising

INTERMEDIA ADVERTISING® HIRES CHARLES DETHLOFF AS NEW BUSINESS DEVELOPMENT MANAGER

Charles Dethloff

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

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Robert B. Yallen

PROGRAMMATIC AD BUYING: Utilizing Data for Success

Programmatic Ad Buying: Utilizing Data for SuccessProgrammatic ad buying has revolutionized media buying for advertisers. And, while this process is already making major contributions to marketing ROI for a wide variety of advertisers, this revolution has just begun.

What exactly is programmatic ad buying? Simply put, it is automated algorithmic media buying based on human analysis and oversight. In practice, it is an advanced mode of targeting digital media to reach your target audience. Through the use of software, data and logic, this technology provides a highly efficient and effective platform to buy advertising placements.

Programmatic ad buying eliminates much of the manual work that previously cost man hours, thereby freeing media planners and buyers to devote their time to strategy development and other necessary tasks.

In 2017, programmatic will account for 78% of the over $31B display advertising market in the US. Most of the growth is increased spending on mobile devices; this trend is projected to represent approximately three-quarters of the media dollars spent through programmatic channels, or around $24B vs. $8B on desktop advertising.

In the coming year, over 88% of major advertisers are planning to either utilize programmatic ad buying and/or increase their buys via programmatic platforms. In this article, we will detail what this process entails, how to best use it to drive substantial growth for your business plus how to integrate it with TV campaigns to generate the maximum advertising ROI for your business.

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Nick Cavarra

InterMedia Insights 9.6.2016

Mass Media

Hot Media Trends for September 6, 2016

  • Traditional U.S. ads in second-quarter 2016 advertising rose 2.5%, slowing from the 4.3% gains registered in both 4Q 2015 and 1Q 2016, says MoffettNathanson Research. Still, total advertising thanks to digital media was up 11.5% in the second quarter, after a 10.8% gain in the first quarter. The researcher predicts that by the end of 2016, overall U.S. advertising is expected to climb 8.1% to $191.2 billion for the year. Another industry analyst, London-based advertising researcher Warc, is also bullish on ad spending and says the U.S. ad spend will rise 5.8% to a record high of $178 billion – double the amount projected for the overall U.S. economy. Warc says U.S. TV spending will rise 6.6% to $68 billion this year, due to increased spending on the Rio Olympics and the U.S. presidential election. Warc adds that U.S. digital media spending will grow at more than double the rate of TV – 13.7%. Overall, digital media will achieve near the same dollar value of the TV ad market this year – and is predicted to rise above TV next year. MoffettNathanson says TV remains the leader in U.S. advertising. Improving TV spending in the first half of the year is now estimated to mean a rise of 6.6% to $80.3 billion. Faster-growing Internet/digital advertising spending will climb 21% to $72 billion. Radio will add 2% to $17.7 billion, with newspapers sinking 8% to $16.9 billion; consumer magazines will rise 2% to $12.5 billion; and outdoor will inch up 1% to $7.4 billion.  (Read More on Response Magazine)
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Nick Cavarra

Get Your Digital House In Order – Part 5 – Leveraging LinkedIn

Leveraging LinkedIn

Leveraging LinkedIn

When your business needs to initiate major advertising campaigns, InterMedia® has the proprietary media networks, clout and relationships to deliver maximum reach, effectiveness and ROI for your marketing dollar. We also believe that clients should ramp up their digital marketing efforts to support and dovetail with any traditional media strategies. Our series, “Get Your Digital House in Order,” educates readers on social media marketing. Previous installments focused on email marketingGoogle AdWords campaigns, and Facebook advertising. This post highlights the use of LinkedIn networking and advertising.

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Nick Cavarra

Get Your Digital House In Order – Part 4 – Facebook Advertising

Facebook Advertising

Facebook Advertising

InterMedia believes that integrating our advertising campaigns with modern marketing opportunities provides clients with synergistic results that are better together than either approach individually. We work with clients to build strategies that build on the fundamentals of direct response, while taking advantage of the reach of social media. We embarked on this series, “Get Your Digital House in Order,” to educate readers on these opportunities and discuss ways to incorporate them into marketing campaigns. This post highlights the use of Facebook advertising.

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Nick Cavarra

InterMedia Insights 8.29.2016

YouTube vs TV

Hot Media Trends for August 29, 2016

  • You Tube and TV—two competing mediums fighting for the same advertising dollars might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach seems to drive YouTube engagement, and in turn, YouTube engagement drives TV reach. According to the report, people who view a TV program’s content on YouTube are more likely to tune in to the actual show. Because of that, as TV audience increases, so does YouTube viewership. According to Nielsen, digital advertising in the U.S. has been rising 15% every year since 2012 with no signs of slowing down. (In fact, according to eMarketer digital ad spending will surpass TV as soon as next year.) But the seemingly symbiotic relationship could be a sign for advertisers that both mediums might be better than just one. Nielsen evaluated 30 TV shows, including genres such as comedy, competition, drama and talk shows while analyzing historical data from YouTube and TV currency data from Nielsen’s own sources. Researchers then looked to see how the two formats moved in relationship with each other apart from promotions, seasonality, brand effect and show engagement. Researchers also studied habits of those who watched TV content on YouTube and compared it to those who didn’t. The results were “significant,” according to the case study of Nielsen’s findings. For example, there was an 18% increase in tune-in on TV for leading talk shows among an audience that watched YouTube content of the shows. Read More on ADWEEK

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