NEWS

2021 Media Outlook

2021 Media Outlook

CPM Network Political Impact Analysis Update

This is updating the political situation and the advertising impact on the local cable marketplace that had initially been issued…

Vertical Marketing DRTV Trends During CV-19

The U.S. is now almost six months into the CV-19 pandemic, and while most people’s lifestyles have evolved and settled…

Update on DRTV effectiveness in COVID-19

With the U.S. now almost three months into the Coronavirus-mandated, national shutdown, restrictions on many businesses have begun to ease.…

Direct Response TV Effectiveness in COVID-19

The lifestyles of most U.S. consumers have undergone substantial and significant changes as a result of the Coronavirus pandemic and…