In 1849, Gold was discovered at Sutter's Creek, starting the Gold Rush to California. More than  150 years later, MediaPoint Network® clients have felt that same excitement and satisfaction of discovering GOLD when they first learn how they can advertise without any financial risk. Unbelievable, but true!

What separates Mediapoint Network® from the other companies in the space – is our network is the vast composition of our network, encompassing all major media including National Cable; National Broadcast Syndication; Network Radio; National Syndicated Radio; Regional Cable, Local Spot Market Television and Cable; Local Spot Market Radio; National Print; Regional Print, Local Print, and Local FSI’s.

What Is Performance Based Media?

Classically, direct response advertisers spend their media dollars in the hope that a particular radio show, TV program or newspaper will generate qualified telephone leads. This advertising system has been happily rolling along for the past 50 years. But it is now possible to advertise and not pay for airtime, instead only paying for the results, whether using a lead, sales or other metric  that was generated from each broadcast or print insertion. So when a TV station runs a performance-based commercial, it becomes a no-cost partner. When our client gets leads, the TV station gets paid. If no leads are generated, our client pays nothing. Zip. Zero. Zilch.

Even if minimal leads are generated at a particular media venue, our client still wins because he/she gets the benefit of brand building through no- to low-cost impressions which add to total reach and frequency.

What makes MediaPoint Network so effective at this type of advertising is our proprietary network of hundreds of media affiliates. These place the organization's performance-based commercials in every media from primetime cable to local syndication, from morning radio to daily newspapers.


Creative Production and Duplication:

MediaPoint Network feels strongly that the better the commercial message, the better the response. If the advertiser does not already have a completed commercial or if the spots need editing, MediaPoint Network will work closely with our sister company InterPost Productions- Editorial® to craft a compelling and sales driven spot. InterPost has award-winning writers, producers, and editors ready to start from scratch to create new commercials or campaigns or ready to simply re-edit a quick phone number change. This state-of-the-art digital facility affordably handles production, editing, and more specifically Direct Response 800# customizations in any format and tagging for each client's specific Call-To-Action.
MediaPoint Network's relationship with Inter/Post Productions allows us to carefully manage the time-sensitive distribution of your commercials and maximize the potency of our media venues. The results of our collaboration grandly speak for themselves.

MediaPoint Network’s Mtrak™ Proprietary Technology

Since performance-based advertising is a three-way partnership between the advertiser, the media affiliate and the agency, it would works especially well when all parties can track the impact of a spot. Until the advent of Mtrak™, accurate, reliable information has not been available in a timely manner. But MediaPoint Network’s new proprietary software  enables the key parties to get comprehensive weekly reports. This  gives media affiliates the opportunity to adjust for greater effectiveness, and  spurs greater involvement by media partners once they can see and recognize the immediate dollar return.

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