Creative may sell, but media is bought. And bought … and bought. An advertiser often spends up to 90% of its budget to purchase media, yet rarely applies as much time or scrutiny to its media plan as it does to its more-visible, but less-costly, creative projects.
Not at InterMedia Advertising. Since our inception, media planning, buying and optimization have been the backbone of our clients’ campaigns, and always will. We have grown into a $850+ million a year agency in large part from our unsurpassed ability to deliver powerful, cost-efficient media schedules for our clients, regardless of their size, industry, or geographical footprint.
At InterMedia, we’ve created a diverse framework of proprietary media networks that deliver unsurpassed efficiencies and can accommodate any advertiser, especially those in the direct response arena.
Implementing a successful media plan requires a thorough knowledge of the marketplace, buying clout and strong relationships, and we excel in all of these disciplines. But placing a schedule is only the start—every ad must be tracked and evaluated for effectiveness, and AccuTrak®, InterMedia’s proprietary analytics system, is the ultimate tool for fine-tuning a client’s initial plan into a profitable, ongoing advertising media model.
InterMedia is focused on providing the greatest media efficiencies for our clients, and we offer multiple proprietary approaches to deliver maximum ROI for every media dollar.
CPM Network™ is our Proprietary Unwired Cable Advertising Network Aggregating MSO (Multi System Operators) and Satellite providers to create a 90 million home footprint:
- All 210 DMAs – over 80 National Cable Networks
– High Volume Commitments of Inventory in partnership to provide low Cost Per Thousands
- Targeted audiences 20%-30% below national equivalents & 70%-80% below spot market delivery
- Programmatic Technology Platform & System built to serve ads with over 4,000 head-ins with customized commercials per region or DMA
- Delivery of 95% of spots on a weekly basis. Delivery of 100% over four week flight
- Guaranteed delivery via Industry Standard Post-Buy at or above 100%
- CPM Network® enhances any TV schedule, including Direct Response, Hybrid, Branded & Retail buys. Great hedge for advertisers to add frequency and reach to schedules. Great hedge during Political windows.
- Customizable commercial delivery on a local, regional and/or national basis for targeted creative messaging for Direct Response Buys, Brand Advertising or Retail tagging
For over 20 years, MediaPoint Network™ has leveraged InterMedia’s marketplace clout and knowledge to provide our clients with profitable and sustainable performance-based advertising programs. This structure allows an advertiser to pay only for the qualified results generated by its advertising, as opposed to paying for the actual airtime.
At the heart of the MediaPoint Network is our industry-leading portfolio of television inventory. This system aggregates remnant inventory from thousands of local, regional and national media affiliates, then matches a client’s marketing and geographical requirements with the most-targeted availabilities.
This scalable low-risk / high-return sales solution makes the power of television accessible to advertisers who otherwise would not be able to harness the broad consumer reach and persuasive selling power that only TV can deliver.
Programmatic Buying Group – An IMGC® Company
With access to thousands of pre-established private marketplace deals across all variety of media channels and targeting options, our trading desk gets you the best placements, at a very low cost, and optimize it to the KPI’s that matter to you.
- Buy across preferred programmatic partners with best in class properties
- Couple it with consumer targeting and behavioral data
- Have 100s of pre-established private marketplace deals the get you above the noise
- Hyper-Targeting using detailed customer data & lists
- Media neutral, and optimize to the best performing channels using a layered approach in targeting