A major part of Inter/Media's continued growth is due to its proactive media management. Inter/Media has developed a formula for success that ensures maximum profitability, exposure, and volume. This formula includes:

Buying media at the lowest possible rate that will meet its clients' clearance, profitability, reach and frequency goals. By buying direct, Inter/Media is able to negotiate aggressive rates because of its personal relationships with media companies/venues and key executives.

Developing integrated and innovative media executions that accomplish what few other agencies have yet to develop. Inter/Media has built various strategic alliances as well as other value-added venues.

Understanding the relationship between retail and direct response. Inter/Media has consistently built unique campaigns for clients that have exceeded their expectations and goals in terms of cost per order/lead, cost per thousand/point, and retail product sell-through.

Clearing spots and copy quickly through its traffic department.