InterQuantum™ helps companies plan and manage their growth – whether those are direct response lead generation businesses seeking to expand or product marketers looking to begin with direct response and eventually sell at retail.
Headed by entrepreneurs Anthony and Lauren Raissen, who conceived, created and marketed the phenomenally successful BreathAsure natural breath freshener that became a global multi-million dollar powerhouse, InterQuantum assists companies with evaluating the market, positioning their products, leveraging their assets, developing strategic and effective ad campaigns, navigating the retailer relationship and ensuring sell through. The company’s retail network specializes in food, drug, mass merchandiser, club, convenience and health food stores. Some of the companies with which InterQuantum has relationships include Wal-Mart, Walgreens, RiteAid, CVS, Costco, GNC, Kroger and Safeway, to name a few.
Each chain has a dizzying amount of different requirements. InterQuantum knows the shortcuts and the solutions, and we also use our relationships with the retailers to get the best deal. We provide the face-to-face personal touch that makes it work. It’s what we do. Importantly, our clients then can leave it in our hands and not worry about the details.
Once hired, we get to work:
- Researching the market, the competitors, the prospects for success, and the media landscape using data compiled by Inter/Media Advertising®’s research department.
- Accessing the client’s internal and external resources. Designing packaging and design. Managing call centers, fulfillment centers, etc. as needed. In some cases, InterQuantum will even help source new suppliers and manufacturers to reduce costs, thus creating a price point that works at retail.
- Developing or fine tuning a strategic advertising/marketing plan that may involve TV, radio, print or online advertising, taking into account the vast different media options in today’s fragmented media marketplace. Then use the clout of Inter/Media’s 32 years $350millions of dollars of ad buying to get the best rates.
- Evaluating best retailer options and then developing or help to make the sales pitch.
- Determining the best pricing options and offers for different retailers or ad campaigns.
- Employing our proprietary technology IQPlus™ to maximize retail marketing and advertising efforts.
- Working with the retailer to secure the best timing, optimum visibility and placement, formulate displays, determine shipping parameters and navigate the intricate matters of fees.
- Collaborating with the retailer to create promotional campaigns, co-op advertising, shelf talkers, various forms of in-store advertising, customer loyalty programs and other sales drivers that ensure sell-through.
InterQuantum provides solutions, expertise, products and great customer service to our clients in order to enable them to identify, articulate and achieve their personal and corporate visions, goals, desires and aspirations. |
