InterMedia Advertising® Shoots Another Round for Rosland Capital
We’ve just completed our fifth round of work in our ever-popular Rosland Capital campaign starring William Devane.
On the first day we shot two spots. The first was at a grand, columned building near the USC campus, where Mr Devane pauses while marching up the steps and shares his concern about our ever-growing national debt. Then we returned to Calabasas Country Club, site of part of our 2014 shoot, for a spot focused on saving for your retirement with a gold and silver IRA from Rosland Capital. We brought in a water truck to produce the effect of rain falling to underpin Mr Devane’s message about the importance of being prepared for whatever may come.
The next day we went to Pasadena to shoot at a fine private home. There we shot four commercials in a day – a record for this campaign, and a testament to Mr Devane’s professionalism, as well as our crew’s fortitude. In one commercial we see him in a polling place, about to cast his ballot, and buy more gold, while in the another we see Mr Devane discussing the various types of silver available from Rosland Capital, silver being a great way to get started in precious metals.
As well as new spots for the US market, this shoot marks the first time we’ve produced work for the UK market, in conjunction with London’s WPNChameleon.
Mr Devane commented, “I have spent a great deal of time in Great Britain these past few years shooting 24 and while there I made many wonderful friends. I’m delighted to continue to be the face of Rosland in the US as well as over there in Britain.”
The UK commercials focus on the ‘Guide to Gold’ that Rosland offer as an educational tool for the UK market, where buying gold coins is a less familiar practice to the public. In one of the spots we learn that Mr Devane is very taken with British ways, and even has his own butler, Henry…tongue in cheek, of course.
Please take a look at all these spots on Rosland Capital’s YouTube channel.
More About Rosland Capital
In 2015, The Rosland Capital Guide to Gold was published as part of the company’s ongoing commitment to the community and veterans. For every copy sold, a donation is made to the Red Cross as part of their continued partnership. Later in the year, the Rosland Capital Fund was established with UCLA to address the needs of veterans. The company has also partnered with organizations such as Fisher House Foundation and New Directions for Veterans. Rosland Capital was founded in 2008 by Marin Aleksov and has an AAA rating from the Business Consumer Alliance.