InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.
“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”
Axial Rx™ is a dual-action, natural formula that first and foremost provides relatively fast relief for joint discomfort. The product’s Fast Relief Complex™ contains clinically-studied levels of Boswellia Serrata, along with White Willow Bark and Angelica Root, and it starts to provide relief in as little as 48 hours.
In addition, Axial Rx™ contains the proprietary Joint Repair Matrix™ formula, which blends GLM-9™ (a unique green-lipped mussel extract), Omega-3 fish oil and Glucosamine, nutrient building blocks that, over the longer term, can help the body repair cartilage and promote joint mobility and flexibility. GLM-9 has been shown to be seven times more effective than glucosamine alone for inhibiting the enzymes that degrade joint cartilage.
Iceland Health, inspired by the healthy lifestyles of the Icelandic people, is best known for its premium, omega-3 based products. Iceland Health, based in Sunrise, Florida, is dedicated to helping improve its customers’ quality of life by providing nutritional solutions that are based on the latest science and promote heart, joint, vision, brain and overall health.
InterMedia’s 120-second spots, produced by the company’s award-winning creative director, Oscar Bassinson, showcase testimonials from joint discomfort sufferers and offer an initial free trial of the product. The spots will begin airing on targeted national cable networks.
“The launch of Axial Rx™, a high-quality natural supplement, fits perfectly with InterMedia’s strengths,” says Robert Yallen, CEO of the InterMedia Group of Companies®. “Axial RX™ is an outstanding product – with solid research and stands out from its competitors in a large and crowded advertising category. We will be applying the unique suite of strategic advertising tools, and services that we have honed in the wellness field over the years – as well as utilizing our extremely media efficient proprietary unwired media networks.”