Inter/Media Time Buying® is the powerhouse that transforms small dollars into big buying power... locally, regionally, nationally, and internationally. We isolate each client's goals and tailor a specific campaign to meet those objectives. In-depth media research, planning, optimization, negotiating, placement, results-oriented accountability, creative services, and production are the our tools, and our staff back up its expertise with the kind of old-fashioned service that all companies promise, but few can deliver.

Inter/Media Time Buying draws upon the vast knowledge of our longtime staff and the relationships that the agency has established with media on all platforms—network, syndicated and cable TV; radio; print, and online. Given the volume of its buying, Inter/Media Time Buying wields tremendous clout with folks on the other side of the equation—and we use that clout to the advantage of our clients. We are proud of our reputation for astute buying and client satisfaction.

Our media superiority has been achieved by the experience of our media team and the tactical solutions they derive from our proprietary technologies including our media tracking and optimization system - AccuTrak®. AccuTrak is Inter/Media’s state-of-the-art, exclusive and proprietary lead/sales tracking system that enables us to assign the response to a specific spot on a specific media outlet with a very high degree of accuracy. Thus AccuTrak, which is utilized in conjunction with each of the agency’s media plans, enables Inter/Media and our clients to micro-manage the advertising campaign, investing precious dollars where they are best utilized. This type of analytic granularity is not available from any other DRTV platform.

With AccuTrak, Inter/Media gets maximum value for its “Brand Trifecta” when these can be secured—using the same branding elements in brand identification, Vanity phone number and a website name. One national vanity number improves cost efficiency and substantially increases response metrics. With its Multi-Index Platform™, AccuTrak optimizes results by evaluating the impact using the single vanity number. Results are culled from Nielsen and Arbitron ratings, direct response index, client index and proprietary elements.

The Inter/Media Time Buying staff looks to AccuTrak for in-depth tracking and analysis. The system provides daily information on such critical elements of direct campaigns as spending, response, dayparts and Cost Per Lead.

AccuTrak enables Inter/Media to make informed decisions through analysis of various reports and data including:

With a variety of reports at hand including Campaign Activity By Week, Weekly Campaign Station Activity, Campaign Activity by Station Cume and Campaign by Day of Week, Inter/Media Time Buying can make sound judgments on how best to spend your ad dollars. AccuTrak can map responses nationally, regionally and locally down to the very zip code. In addition to TV and radio, AccuTrak can identify the best pockets of opportunities for direct mail and newspaper advertising.