InterMedia Entertainment is the recognized leader in matching, developing, and executing celebrity and entertainment deals for direct response advertisers.

In the entertainment field,

we’ve fashioned successful deals with George Foreman, Larry King, Bob Vila, Holly Robinson Peete & Rodney Peete, William Devane, Joan Lunden, Gabby Reece, Joey Fatone, Christopher Knight, Bruce Boxleitner, George Kennedy, Elliot Gould, Kate Jackson, Arsenio Hall, Chuck Woolery, and Shannen Doherty, among others.

In the sports arena,

we’ve worked deals with Hall of Famers such as NFL’s Jimmy Johnson and Fran Tarkenton and MLB’s Rod Carew as well as NFL’s and Heisman Winner Joe Theismann, MLB’s Steve Garvey, and NBA’s Walt “Cycle” Frazier.


Two entertainment attorneys with more than 25 years’ experience in crafting brand spokesperson and entertainment licensing deals lead IME. We have strong relationships and reputations with every celebrity and sports talent agency’s management and attorneys in Los Angeles and New York, which gives us access to top talent for your brand at rates that others cannot match. We know how to structure deals that allow for testing of prospective brand ambassadors before you make a significant investment, and minimize your risk throughout the long-term relationship.
With our proprietary celebrity evaluation tool, the DR Star Index®, we can measure, in advance, likely picks based upon their Credibility, Awareness, Attractiveness, Likeability, Recognition, and Relevance to your customers viewing habits and brand.

As part of InterMedia Advertising, we have a clear understanding of each client’s marketing goals, and are uniquely positioned to fully-exploit your brand ambassador relationship, with in-house creative, production, earned media and social media teams, in both offline and online advertising campaigns. We can tailor these deals for purposes beyond traditional spokesperson duties, including branded entertainment, corporate events, sales promotions, trade show appearances, employee motivation programs, and more.

At InterMedia, we’re experts at putting together the right deal at the right price with the right celebrity for your brand. We’re highly skilled at constructing durable, ROI-based relationships that squeeze the most value from celebrity endorsement arrangements. Contact us for a case-study and evaluation of your brand.  → Contact Us