To thrive in today’s business environment, an advertiser needs a strong, integrated digital component as part of its overall marketing strategy. A program that is designed to educate, motivate, and profitably convert prospects into customers.
At InterMedia Advertising, we develop targeted digital strategies that fully integrate with your offline advertising, generate leads, and build your brand while providing your company with a powerful digital presence.
We use innovation, analytics and experience to create, plan, buy and optimize all aspects of your digital business. All with an approach that is targeted, measurable in real time, and responsive to both your needs and the changing dynamics of the digital marketplace.
Our motto is Always be testing. Every targeting option, creative and vender should be tested to ensure we see continuous improvements to you CTR, Conversion rate and bottom-line.
Each Digital platform offers different targeting options, and methodologies and technology to help us reach your audience. This gives us the ability to test and utilize and optimize the right mix of technology and targeting to maximize campaign performance.
Expanding the reach of your advertising efforts and increasing touch-points with you audience.
Our Trading Desk Programmatic Buying Group, has access to thousands of pre-established private marketplace deals across all variety of media channels and targeting options:
- Audience modeling
- Hyper-Targeting using detailed customer data & lists
As a Google Premier Partner, we have direct access to Google Reps, advanced access to Betas and several additional resources:
- Competitor research
- Specialized client support
- Growth resources
- Education and training not generally available
- Brand Lift Studies
- New product/services sneak peeks, access to closed Beta Opportunities
Our PPC experts bring extensive experience and knowledge that allows us to manage everything soup to nuts:
- Account set-up
- Keyword research and expansion
- Ad copy creation
- Bid management
- Landing page recommendations
- Ongoing testing of keywords, creative and landing pages.