In order to achieve optimal CPO's and CPL's, the creative execution must encourage the viewer to act quickly. Additionally, for reach and frequency objectives to have an impact, the creative execution must be memorable. Inter/Media's creative department is the architect of its clients' creative message. Inter/Media's wholly-owned Inter/Image Productions is the builder for direct response or retail/brand awareness; radio, TV or internet; film or video; short-form commercials or infomercials and industrials. Inter/Media provides these services for ad agencies and clients alike.