CREATIVE PRODUCTION

At InterMedia Advertising, we understand that the role of a TV or radio commercial is to generate revenue for our clients, not win awards for the Agency. At InterMedia, however, while we never lose sight of our primary goal, we are still able to deliver ROI winning creative.

We guarantee high production values and cost-efficiency through InterImage, our wholly-owned, state-of-the-art, in-house facility. Our creative production teams are experts at blending art and science into crafting spots that both motivate prospects and build a client’s brand.

The knowledge that InterMedia has accrued from creating, tracking and analyzing hundreds of direct response spots has enabled us to develop a well-defined production formula that maximizes the effectiveness of each response-oriented and branding element.

We know what will sell and what won’t. During production planning, our creative team works closely with research and analytics to help us dig into the psyche of the strongest consumer segments in order to trigger their emotional responses.

And because we control both production and editorial in-house, we edit and customize commercials at rates well below the industry average—and pass these savings on to our clients. This dynamic is especially meaningful for our direct response clients, who often require extensive testing to determine the most effective formula.

Our production capabilities offer a tremendous competitive advantage for our clients. With InterMedia, an advertiser has the ability to quickly and inexpensively test new campaign elements, audience segments, media vehicles, creative executions, and offers.