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InterMedia Advertising

INTERMEDIA ADVERTISING® HIRES CHARLES DETHLOFF AS NEW BUSINESS DEVELOPMENT MANAGER

Charles Dethloff

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

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InterMedia Advertising

InterMedia Advertising® Ices Iceland Health Account–Agency Is Charged With Launching Company’s New Axial Rx™ Natural Joint Health Formula

Axial Rx

InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.

“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”

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InterMedia Advertising

Everybody Loves Betty White! Golden Girl Tops InterMedia Entertainment™ Q2 2014 IME Star Index™ Rankings

Betty White

Forget the glamour girls–Betty White has all of them beat! By taking the top slot in the Q2 2014 IME Star Index™, Betty showed that age can indeed stand before beauty.

The top women following her on the list were Sandra Bullock, Jennifer Aniston and Jennifer Lopez.

“Betty White’s staying power is a marvel of the entertainment business; she has proven herself to be a highly-effective celebrity spokesperson—one whose sense of humor and disarming charm seem to only strengthen her trustworthiness and influence with people of both genders and all ages,“ says Rob Levy, President of InterMedia Entertainment™.

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InterMedia Advertising

Sandra Bullock Rockets to Number 1 in InterMedia Entertainment™ Q1 2014 IME Star Index™ Rankings

Sandra Bullock | IME Star Index

Clearly, Sandra Bullock is on top of the world following her critically-acclaimed performance in Gravity, the box office smash that just won seven Oscars.

Bullock now also ranks as Hollywood’s highest-paid actress, but that’s not the only list that the versatile actress now heads; in the latest IME Star Index™, Bullock rocketed to the top overall ranking on the list, which measures the direct response marketability of celebrities across a wide berth of advertising categories.

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InterMedia Advertising

Gabrielle Reece, Volleyball and Fitness Icon, Services Deal with KOWA’s NutriDiet® in Association with InterMedia Entertainment™

Gabrielle Reece for NutriDiet

Few women today personify that classic robust, wholesome, athletic beauty that bespeaks a healthy lifestyle more than pro volleyball and fitness icon Gabrielle Reece — and thanks to a collaboration with InterMedia Entertainment™, she will soon be seen nationwide as the new spokesperson for NutriDiet® dietary supplement.

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InterMedia Advertising

InterMedia Entertainment™ Signs ‘N Sync’s Joey Fatone and DYI Expert Bob Vila for Client Ad Campaigns

Bob Vila and Joey Fatone

InterMedia Entertainment™ has secured two high-profile personalities for advertising campaigns for major brands. The company has landed ‘N Sync’s Joey Fatone for Bosley Hair Restoration and DYI TV guru Bob Vila for Telebrands.

“We’ve had a great start to 2014,” said Rob Levy, President of InterMedia Entertainment. “These two very diverse campaigns show the versatility that we serve with distinctly different types of clients. And for each, we’ve found the ideal spokespersons. We’re looking forward to supporting our clients in launching compelling and successful campaigns with these two highly recognizable celebrities.”

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