Although Bassion began his career as a producer at a small midwestern agency, his talents have ushered him through the many creative areas of the business. Through the years, he has worked as a copywriter, art director, and eventually moved to Los Angeles in 1982 as a commercial film director/owner of a multi-director film production company.

Over the years, Bassion has created many national campaigns, both from the production and the agency sides of the business. He has directed such film luminaries as Gregory Peck, Jack Lemmon, Donald O'Connor, Rosemary Clooney, and many more. His facility and understanding of the underpinnings of the broadcast medium make him a vital component to any creative endeavor.

Since Bassion started working with the Inter/Media creative department and company's production subsidiary, Inter/Image Productions, he has brought a vast amount of experience and savvy to the Direct Response arena. His responsibilities include: contributing to brand strategies; overseeing all creative and production endeavors.

He has a Bachelor of Science in Journalism specializing in advertising from the University of Kansas, 1970.