You Tube and TV—two competing mediums fighting for the same advertising dollars might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach seems to drive YouTube engagement, and in turn, YouTube engagement drives TV reach. According to the report, people who view a TV program’s content on YouTube are more likely to tune in to the actual show. Because of that, as TV audience increases, so does YouTube viewership. According to Nielsen, digital advertising in the U.S. has been rising 15% every year since 2012 with no signs of slowing down. (In fact, according to eMarketer digital ad spending will surpass TV as soon as next year.) But the seemingly symbiotic relationship could be a sign for advertisers that both mediums might be better than just one. Nielsen evaluated 30 TV shows, including genres such as comedy, competition, drama and talk shows while analyzing historical data from YouTube and TV currency data from Nielsen’s own sources. Researchers then looked to see how the two formats moved in relationship with each other apart from promotions, seasonality, brand effect and show engagement. Researchers also studied habits of those who watched TV content on YouTube and compared it to those who didn’t. The results were “significant,” according to the case study of Nielsen’s findings. For example, there was an 18% increase in tune-in on TV for leading talk shows among an audience that watched YouTube content of the shows. Read More on ADWEEK

The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes to making their brands known. Now, the question is: Which ones will be remembered? According to the emotion measurement firm Realeyes, 10 Olympics ads stand above the rest in terms of being emotionally compelling. Based on the feed from a web cam, Realeyes, working with audience platform Lucid, used machine learning and artificial intelligence to track the movements of 49 key facial points on 4,500 people to understand what each person thought and felt. After test subjects watched dozens of Olympics ads, the data was then analyzed with an algorithm to understand which emotions were most prevalent. Find out the best by clicking here: Read More on ADWEEK

The NFL’s Rams return to Los Angeles this fall will be a boon to Univision, whose O&O KMEX has scored the exclusive rights to broadcast the team’s preseason games in Spanish, the network announced. The deal is the first of its kind between Univision’s local media division and the NFL. As part of the three-year agreement, three Rams preseason games starting Aug. 20, as well as shows surrounding the team, will air on KMEX and KFTR, the network’s L.A. UniMás station, the company said. In 2016, preseason games and additional programming will also be simulcast on O&O KABE and KBTF UniMás in Bakersfield, Calif. KCBS, CBS’ L.A. O&O, will broadcast preseason games and programming in English under an agreement announced in June. (Read More on BROADCASTINGCABLE.COM)