Author / jpoulose
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CPM Network Political Impact Analysis Update
This is updating the political situation and the advertising impact on the local cable marketplace that had initially been issued…
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Vertical Marketing DRTV Trends During CV-19
The U.S. is now almost six months into the CV-19 pandemic, and while most people’s lifestyles have evolved and settled…
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Update on DRTV effectiveness in COVID-19
With the U.S. now almost three months into the Coronavirus-mandated, national shutdown, restrictions on many businesses have begun to ease.…
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Direct Response TV Effectiveness in COVID-19
The lifestyles of most U.S. consumers have undergone substantial and significant changes as a result of the Coronavirus pandemic and…
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Television Industry Landscape Update
With the onset of the Coronavirus pandemic and the extreme lifestyle changes that have been imposed upon most of the…
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