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Posts by InterMedia Advertising

InterMedia Advertising

Data Scientist

The ideal Data scientist  would love data…and loves to tell the story about what the data and analysis reveal. We are looking for someone who wants to help develop great reporting tools with our Analytics team.

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InterMedia Advertising

.Net Developer

Are you a talented and bright .Net programmer? If so, read on … we are looking for .Net software developer to join our team.

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InterMedia Advertising

William Devane takes to the High Seas in InterMedia’s latest spots for Rosland Capital

In June we were delighted to shoot once again with one of America’s favorite actors, Mr. William Devane, for the 6th year of our popular campaign for leading gold and silver company Rosland Capital.

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InterMedia Advertising

INTERMEDIA ADVERTISING® HIRES CHARLES DETHLOFF AS NEW BUSINESS DEVELOPMENT MANAGER

Charles Dethloff

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

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InterMedia Advertising

InterMedia Insights 9.6.2016

Mass Media

Hot Media Trends for September 6, 2016

  • Traditional U.S. ads in second-quarter 2016 advertising rose 2.5%, slowing from the 4.3% gains registered in both 4Q 2015 and 1Q 2016, says MoffettNathanson Research. Still, total advertising thanks to digital media was up 11.5% in the second quarter, after a 10.8% gain in the first quarter. The researcher predicts that by the end of 2016, overall U.S. advertising is expected to climb 8.1% to $191.2 billion for the year. Another industry analyst, London-based advertising researcher Warc, is also bullish on ad spending and says the U.S. ad spend will rise 5.8% to a record high of $178 billion – double the amount projected for the overall U.S. economy. Warc says U.S. TV spending will rise 6.6% to $68 billion this year, due to increased spending on the Rio Olympics and the U.S. presidential election. Warc adds that U.S. digital media spending will grow at more than double the rate of TV – 13.7%. Overall, digital media will achieve near the same dollar value of the TV ad market this year – and is predicted to rise above TV next year. MoffettNathanson says TV remains the leader in U.S. advertising. Improving TV spending in the first half of the year is now estimated to mean a rise of 6.6% to $80.3 billion. Faster-growing Internet/digital advertising spending will climb 21% to $72 billion. Radio will add 2% to $17.7 billion, with newspapers sinking 8% to $16.9 billion; consumer magazines will rise 2% to $12.5 billion; and outdoor will inch up 1% to $7.4 billion.  (Read More on Response Magazine)
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InterMedia Advertising

Get Your Digital House In Order – Part 5 – Leveraging LinkedIn

Leveraging LinkedIn

Leveraging LinkedIn

When your business needs to initiate major advertising campaigns, InterMedia® has the proprietary media networks, clout and relationships to deliver maximum reach, effectiveness and ROI for your marketing dollar. We also believe that clients should ramp up their digital marketing efforts to support and dovetail with any traditional media strategies. Our series, “Get Your Digital House in Order,” educates readers on social media marketing. Previous installments focused on email marketingGoogle AdWords campaigns, and Facebook advertising. This post highlights the use of LinkedIn networking and advertising.

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