Inter/Media has pioneered the use of vanity numbers. A vanity number can become a secondary branding tool further increasing results by upwards of 40%! However, due to the complexity of tracking vanity number results, many agencies prefer to use unique 800 numbers.

To overcome the problem of accurately tracking vanity number results, Inter/Media has developed its proprietary lead/sales tracking system, AccuTrak^TM. AccuTrak^TM is able to identify media venues and allocate the appropriate calls. Additionally, because of the idiosyncrasies of different offers, each client's tracking parameters can be customized through AccuTrak's^TM Multi-Index Platform^TM. The Multi-Index Platform^TM allows for various client and media fluctuations such as the client's target audience, Media Decay Rate^TM, media venue's propensity to generate response, and media venue's viewership. No other system offers the kind of flexibility that AccuTrak^TM offers to Inter/Media clients.