When CEO and Founder Sydney Yallen began the company as a media buying service in 1974, he soon recognized the need to expand into a new field that provided immediate feedback on advertising success for clients. From that grew a multi-disciplined firm that today is a fully integrated advertising agency that uniquely blends direct response advertising with general market techniques.

Now expanded to encompass seven business units, the Inter/Media Group of Companies have become a major force in advertising, offering all in-house capabilities from total retail brand building and direct marketing to advertising support and production. Inter/Media can provide market research, strategic planning, media planning, online and offline media buying, account management, creative, production, post-production, web design and marketing, retail channel sales representation, and performance-based advertising to support any campaign. 

Among the clients that Inter/Media has guided to dramatic marketing success are Public Storage, ditech.com, the US Army, GMAC Insurance, Armor All, Budget Blinds, Glad, Clorox, Black & Decker, Vonage, Emson, Sanyo, Discover Card, Ralston Purina, Breath Asure, Nordic Track, Auto Insurance Specialists, Hollywood 48-Hour Diet, TaeBo,K-Tel International, Hooked on Phonics, True Credit, Time/Life and Prudent Choice. 

Innovation is a keystone in the firm’s culture. A trendsetter on all fronts, Inter/Media has developed a number of proprietary technologies designed to create more value for its clients.  Inter/Media’s precedent-setting lead/sales tracking system AccuTrak® has contributed significantly to the firm’s leadership in the industry by providing a means to determine where leads actually originate and moving dollars to where they are most effective.