Creative may sell, but media is bought. And bought … and bought. An advertiser often spends up to 90% of its budget to purchase media, yet rarely applies as much time or scrutiny to its media plan as it does to its more-visible, but less-costly, creative projects.
Not at InterMedia Advertising. Since our inception, media planning, buying and optimization have been the backbone of our clients’ campaigns, and always will. We have grown into a $850 million a year agency in large part from our unsurpassed ability to deliver powerful, cost-efficient media schedules for our clients, regardless of their size, industry, or geographical footprint.
At InterMedia, we’ve created a diverse framework of proprietary media networks that deliver unsurpassed efficiencies and can accommodate any advertiser, especially those in the direct response arena.
Implementing a successful media plan requires a thorough knowledge of the marketplace, buying clout and strong relationships, and we excel in all of these disciplines. But placing a schedule is only the start—every ad must be tracked and evaluated for effectiveness, and AccuTrak®, InterMedia’s proprietary analytics system, is the ultimate tool for fine-tuning a client’s initial plan into a profitable, ongoing advertising media model.
InterMedia is focused on providing the greatest media efficiencies for our clients, and we offer multiple proprietary approaches to deliver maximum ROI for every media dollar.