It’s no surprise that Robert Yallen was a collegiate All-American sprinter. Keeping up with him today is definitely a challenge. As president of the Inter/Media Group of Companies, he oversees seven different units that all operate individually, but can also synergistically combine to offer a variety of services to the company’s clients.

Along with his father Sydney Yallen, Bob Yallen has spearheaded Inter/Media’s growth from a local time buying specialist to a $350 million national powerhouse that has made advertising accountability a watchword. Using proprietary technologies, cost efficient direct response buying strategies and mainline advertising production and practices, he has made Inter/Media a leader in product sales, brand recognition and retail advertising.  Bob's vision and media knowledge have allowed him to introduce a number of new and innovative media strategies to the industry.

In addition to his corporate duties, Yallen handles certain responsibilities within the Inter/Media Advertising® subsidiary—the recruiting and contracting of celebrity endorsers, managing all of the company’s contractual and legal matters, supervising media relations—and, with his father pursuing business development, co-managing key accounts and developing the creative and media buying strategies for many of the clients.

Sydney Yallen has been a media innovator since stating in radio in the late 40s. Now more than 50 years later as CEO of the 32-year-old Inter/Media Group of Companies, he had built a $350 million, seven-business-unit media organization. Yallen has led the charge in the origination of offline and online proprietary technology, with his son Bob, and has now raised the bar in the media space.

While many of his colleagues have begun planning their retirement parties, Yallen continues to do breakthrough advertising for more than 30 current Inter/Media clients. Syd provides day-to-day leadership on many of the company’s key accounts, oversees the financial and administrative operations for the firm, and heads new business development.

Syd Yallen founded Inter/Media in 1974, after a remarkable career in the heart of Southern California’s advertising community. He originally began work in the broadcast and advertising industries at the age of 13 as a part-time office boy for KFWB radio in Los Angeles. After joining KFWB at such a young age, he worked his way up through the news, production, promotion, advertising, and sales departments eventually to station manager, where he stayed for nine years.

Lucy St. George is a key player in the agency’s growth. She shepherds operations and sales, key clients and new business development for Inter/Media Advertising®. She has supervisory responsibilities over most of the company’s advertising functions.
With 20 years of experience, St. George was in on the inception of the direct response advertising medium and has become an authority on integrating and combining direct response advertising into the general advertising market landscape.

St. George joined Inter/Media from Initiative Media North America, where she was Executive Vice President and Managing Director of the Direct Response Division, overseeing $200 million in billing. She provided leadership for the national staff of 60, while managing key accounts and supplying top management attention to Fortune 500/1000 clients. New business was also a major focus of her efforts during her 10 years with Initiative. Prior to joining Initiative Media, St. George was sales manager with Direct Response Marketing, charged with business development. She added more than 20 television stations and syndicated shows to the company's account base.
Beginning her career at KCOP-TV where she worked in both the traffic department and advertising sales, St. George then moved on to serve 10 years managing accounts at Petry Television.

Donna Wald oversees all media planning, media buying, optimization of client dollars on the ditech.com account. Wald has more than 25 years of advertising experience, having served in both client service, client management, and media planning and buying capacities on a broad array of clients.

Prior to joining Inter/Media, Wald was Executive Vice-President, Group Account Director at Initiative Media, Los Angeles. Wald had been a key member of Initiative Media's client service team for 15 years, with experience in virtually every major client category. She led the media planning and buying groups on The Walt Disney Company, Bally Total Fitness, Jenny Craig, E*Trade, Gerber Foods, Novartis Consumer Health, and Clint Eastwood accounts. In doing so, Wald worked closely with advertising agency Presidents, Chief Financial Officers and all media personnel on marketing and media objectives. Her media management experience includes heavy retail, blended general media and direct response, as well as a proven track record of growing the clients' business and maintaining strong client relationships. Wald began her career at Lintas in NY and then moved to J. Walter Thompson. She opened the Dallas office for J. Walter Thompson, where she worked on Burger King and Ford Dealer accounts. The Fox movie account drew her to JWT/LA where Wald became Vice President, Regional Broadcast Director, managing a staff of 17. Wald earned a Bachelor of Arts from Rider University in Lawrenceville, New Jersey and a Master of Arts from Hunter College in New York.

Richard Pike oversees the research and media planning for Inter/Media Advertising®.
Pike is a veteran with more than 25 years experience in advertising and media. He has held senior management positions on both the client and agency side of the business. Prior to joining Inter/Media, Pike was in charge of the media, client service and research departments of Buckley/Friedman Marketing Communications in Costa Mesa, CA. Previously, he was Vice President, Media Director of J. Walter Thompson in San Francisco. Pike has also held media positions at agencies in Chicago and New York.

Pike also spent a number of years at Hunt-Wesson Foods in Fullerton, CA, serving more than 12 years as Director of Advertising Services, where he established and supervised an in-house advertising and media department, servicing the needs of 14 brand marketing groups and supervising the activities of outside advertising agencies and a media buying service.
One of Pike’s strengths is a thorough understanding of the most current media data processing systems, and he has conducted numerous primary marketing research studies for clients, both qualitative as well as quantitative.
Serving on committees for both the American Association of Advertising Agencies, as well as the Association of National Advertisers, Pike has also been a National Advertising Review board panelist.
Pike has a Bachelor of Arts degree in Political Science from Brown University, Providence, Rhode Island.

Malena Cruz handles all financial matters for the seven units within the Inter/Media Group of Companies. She joined the agency in 1994 as Controller. With her prior experience in auditing and accounting, Cruz set her path to automate the accounting functions, maintaining up-to-date information of the financial status of the agency, as well as clients and networks.
Prior to joining Inter/Media, Cruz served as Controller for mid-sized direct response company in West Los Angeles. In addition, she spent seven years as a Senior CPA in the public accounting sector with a well-established firm, Garrison and Associates, independent auditors for national and foreign auto manufacturers.
She is currently Senior Vice President and Corporate Controller and is responsible for the management of the financial and accounting functions and for instituting payment schedules to clients and credit negotiations with the networks.
Malena has a Bachelor of Arts and Science with honors in accounting at California State University of Fullerton; Alpha Beta Sigma Association Lifetime Membership, CPA certification.

Jackie Mark is responsible for leading the team that does all the direct response media buying, planning, budget management for Inter/Media Advertising® clients. Since joining Inter/Media six years ago, Mark has worked on all direct response media proposals and buys including US Army, Public Storage and Clorox, among others. Her current responsibilities include managing the direct response media staff consisting of buyers, coordinators, and assistants. To keep her pulse tightly on the direct response media environment, she personally continues to buy several key networks and markets, in addition to syndicated properties.
Mark started in the television industry in 1989 with Paramount Television managing all aspects of traffic on "The Arsenio Hall" Show. She then spent six years with Key Media, a small New York agency specializing in direct response. While at Key Media, she held the positions of Account Executive, Sr. Account Executive, and was then promoted to Media Director. Responsibilities included quarterly and yearly budgets, selling of advertising time, as well as buying advertising time and managing all media. She has worked extensively with all major cable networks.
After relocating to Los Angeles in 1997, she held the position of Senior Media Buyer at Williams Worldwide working on such accounts as Hoover, LA Times, Galderma and many others. Prior to joining Inter/Media, she was Network Supervisor at Western International Media on the Blistex, Stridex and Sun America accounts.
She has a Bachelor of Business Administration from George Washington University, Washington, D.C.

Michelle Zygelman, who has been with Inter/Media since 1996, manages eight key accounts including Corinthian Colleges and the Law Offices of Roni Deutch.              .
Starting in operations, Zygelman she gained a thorough understanding of telemarketing, data sourcing and client needs in terms of reporting and data dissemination. As a result, she quickly moved up to Account Executive, then Account Supervisor, and Vice President. Zygelman has supervised an impressive client list, including Emson, Wellquest International, Law Offices of Roni Deutch, Vonage, Ontel, International Brands Management, Genesis Media, Nordic Track and Fairfield Communities.
Zygelman was also responsible for supervising the media plans for Emson's houseware product Citrus Express which was on Jordan Whitney's Green Sheet for 26 consecutive weeks, holding the number one position for much of that time. Citrus Express sold millions of units via DRTV and Retail.
She has a Bachelor of Science in Business Administration, with an emphasis in marketing from the California State University at Northridge.

Kevin began his media career handling all aspects of advertising for an Independent Record Label based in Los Angeles. From there, he joined Premiere Radio Networks and was the liaison between Premiere and Clear Channel operated radio stations.

Kevin came aboard Inter/Media in 2001 as an Account Executive. In his current roll as Vice President Client Services and Vice President Paid Programming he manages some of Inter/Media’ s key accounts, including It’s Just Lunch, Corinthian Colleges, Dish Direct, Auto Insurance Specialist, Emson & Wellquest, as well as several clients in the legal and home-based business space. Additionally, Szymanski oversees Inter/Media’s long-form (infomercial) department.

Grant came to Inter/Media after 17 years specializing in research, planning and managing media advertising campaigns.  That includes nine years with KSL Media West in Seattle, and five with Western/Initiative Media in Los Angeles and San Francisco.  Along the way he’s worked with clients such as BellSouth, Coors, Jenny Craig, Revlon and Viacom.  Rosequist has managed direct response campaigns for Starbucks and Sony.  And, at Initiative, he spent a year formulating the company’s corporate POV on the emerging media marketplace, thoroughly immersing himself in Internet and digital technologies. He also applied his talents at CBS’s Television Stations Group. Rosenquist developed campaign and response tracking and management systems for marketing elective medical procedures with The Hillside Group in Florida, as well as working on the direct-to-consumer Corian 123 program for DuPont at Doner in Detroit.

Bassisson came to Inter/Media as a highly regarded and award-winning TV commercial producer with a pedigree that included McDonald's Restaurants, CoCo’s Restaurants, Wolfgang Pucks’, Betty Crocker, Salada Tea, Taco Bell, Pam Cooking Spray, and Cool Whip and more. Bassinson’s work has won Clio, Addy, Telly, Aurora, Axiem, MarCom Awards, as well as The National Restaurant News Annual Award for Excellence in Advertising.

Since Bassinson started working with the Inter/Media and Inter/Image Productions, he has brought a vast amount of experience and savvy to the Direct Response arena. His responsibilities include: contributing to brand strategies; overseeing all creative and production endeavors.

Levin comes to Inter/Media with more than 20 years of local, regional, national and international advertising, marketing and management experience. He has launched new products, markets and services from creation and production into distribution, marketing and sales channels for flagship companies such as Time/Warner Books in publishing, Buckley Broadcasting and Clear Channel in radio, Cox Communications’ KTVU Fox affiliate in San Francisco in broadcast television, and AOL in the online space.

In addition to his advertising leadership, Levin has also long been a Management Consultant and an Executive Coach. He also engages in content development, program presentation of leadership and creativity training with clients in the fields of finance, technology, government, enterprise software, legal and consulting.

Now he has come back to join with Inter/Media to put all of those talents to work in the new Inter/Media business unit InterQuantum™, chartered to help companies plan and manage their growth from direct response or Internet sales to retail. He assists them with evaluating the market, positioning their products, leveraging their assets, navigating the retailer relationship and insuring sell through.

Former President, Chief Financial and Operating officer of Breath Asure, Inc., Lauren Raissen brought a bottom-line perspective to the California-based product development, manufacturing, and marketing company.

Under her management, Breath Asure grew exponentially from sales of $40,000 in 1992 to over $30 million. Raissen managed all financial, operational and administrative areas of the company and was involved in developing strategic direction for new products and new business opportunities.