| It’s no surprise that Robert Yallen was a collegiate All-American sprinter. Keeping up with him today is definitely a challenge. As president of the Inter/Media Group of Companies, he oversees seven different units that all operate individually, but can also synergistically combine to offer a variety of services to the company’s clients.
Along with his father Sydney Yallen, Bob Yallen has spearheaded Inter/Media’s growth from a local time buying specialist to a $350 million national powerhouse that has made advertising accountability a watchword. Using proprietary technologies, cost efficient direct response buying strategies and mainline advertising production and practices, he has made Inter/Media a leader in product sales, brand recognition and retail advertising. Bob's vision and media knowledge have allowed him to introduce a number of new and innovative media strategies to the industry.
In addition to his corporate duties, Yallen handles certain responsibilities within the Inter/Media Advertising® subsidiary—the recruiting and contracting of celebrity endorsers, managing all of the company’s contractual and legal matters, supervising media relations—and, with his father pursuing business development, co-managing key accounts and developing the creative and media buying strategies for many of the clients.
Yallen first began working for Inter/Media in 1981 while attending Southwestern University School of Law, where he ultimately received the highest achievement granted in Mass Communication Law. In 1984, Bob received his Juris Doctor degree and in 1985 was admitted to the state and federal bars of California. Specializing in entertainment, advertising and business law, he initially worked as an associate for a small law firm. But with Inter/Media poised to grow, he was lured back to rejoin the company in 1985, where his unique skills made significant contributions to the company's growth and strategic re-positioning. Today he has evolved into one of the leading experts and authorities on direct response advertising.
Over the past 15 years, he has guided highly successful campaigns for Public Storage, ditech.com, the US Army, GMAC Insurance, Armor All, Dish Network, Budget Blinds, Glad, Clorox, Nordic Track, Breath Assure, Black & Decker, Emson, Sanyo and Auto Insurance Specialists. During his tenure, the company launched several new divisions, including Inter/Image Productions, InterPost Productions, Media Point Network®, and InterQuantum--and has grown to $350 million in billings. He has negotiated celebrity endorsement agreements with Rod Carew, Alan Rachins, George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Shari Belafonte, Donald O’Connor, Cindy Williams, Fran Tarkenton, Kate Jackson and Katherine LaNasa among others.
He has a Bachelor of Science in Business with a marketing emphasis from California State University, Northridge and a Juris Doctor from Southwestern University School of Law. |
