|Rick Sax is responsible for managing and growing MediaPoint Network’s® existing network of media outlets that partner with MediaPoint Network in its performance-based advertising programs and to increase reach and revenue for the company’s advertising partners. MediaPoint’s growing network consists of hundreds upon hundreds of TV networks, broadcast stations, local and national cable networks, syndicated national TV, syndicated national radio, local radio and selected print media.
“We are thrilled to have Rick Sax join MediaPoint Network at this timely point in our expanding growth cycle,” said InterMedia Advertising’s President and CEO, Robert Yallen. “He comes to us from a group of heritage companies, having established a superb reputation for his affiliate-management skills, integrity, savvy, commitment and reliability. We know that both our media partners and our ad clients will benefit from adding his knowledge and expertise to our capabilities. Rick’s joining MediaPoint Network represents a real time win-win for both sides of the advertising equation, media partner affiliates and advertising clients alike.”
Before his six years at Katz Direct, where he oversaw $20 million/year infomercial sales for 180 stations across the U.S., Rick served as sales manager of paid programming and direct response at Millennium Television Sales. From 1995 to 2000, he was an account executive at SelTel, selling national spot TV advertising for more than 40 network affiliates. Prior to that, Rick was a local ad sales account executive with Comcast Cable. Rick began his career at Blair Television in 1994 as a sales assistant. He is a graduate of the University of Southern California.