| Richard Pike oversees the research and media planning for Inter/Media Advertising®.
Pike is a veteran with more than 25 years experience in advertising and media. He has held senior management positions on both the client and agency side of the business. Prior to joining Inter/Media, Pike was in charge of the media, client service and research departments of Buckley/Friedman Marketing Communications in Costa Mesa, CA. Previously, he was Vice President, Media Director of J. Walter Thompson in San Francisco. Pike has also held media positions at agencies in Chicago and New York.
Pike also spent a number of years at Hunt-Wesson Foods in Fullerton, CA, serving more than 12 years as Director of Advertising Services, where he established and supervised an in-house advertising and media department, servicing the needs of 14 brand marketing groups and supervising the activities of outside advertising agencies and a media buying service.
One of Pike’s strengths is a thorough understanding of the most current media data processing systems, and he has conducted numerous primary marketing research studies for clients, both qualitative as well as quantitative.
Serving on committees for both the American Association of Advertising Agencies, as well as the Association of National Advertisers, Pike has also been a National Advertising Review board panelist.
Pike has a Bachelor of Arts degree in Political Science from Brown University, Providence, Rhode Island. |