Bassinson came to Inter/Media as a highly regarded and award-winning TV commercial producer with a pedigree that included McDonald's Restaurants, CoCo’s Restaurants, Wolfgang Pucks’, Betty Crocker, Salada Tea, Taco Bell, Pam Cooking Spray, and Cool Whip and more. Bassinson’s work has won Clio, Addy, Telly, Aurora, Axiem, MarCom Awards, as well as The National Restaurant News Annual Award for Excellence in Advertising.

Since Bassinson started working with the Inter/Media and Inter/Image Productions, he has brought a vast amount of experience and savvy to the Direct Response arena. His responsibilities include: contributing to brand strategies; overseeing all creative and production endeavors.

Although Bassinson began his career as a producer at a small Midwestern agency, his talents ushered him through the many creative areas of the business. Through the years, he has worked as a copywriter, art director, and eventually moved to Los Angeles in 1982, as a commercial film director/owner of a multi-director film production company.
Over the years, Bassinson has created many national campaigns, both from the production and the agency sides of the business. He has directed such film luminaries as Gregory Peck, Jack Lemmon, Donald O'Connor, Rosemary Clooney, and many more. His facility and understanding of the underpinnings of the broadcast medium make him a vital component to any creative endeavor.
He has a Bachelor of Science in Journalism specializing in advertising from the University of Kansas, 1970.