| Lucy St. George is a key player in the agency’s growth. She shepherds operations and sales, key clients and new business development for Inter/Media Advertising®. She has supervisory responsibilities over most of the company’s advertising functions.
With 20 years of experience, St. George was in on the inception of the direct response advertising medium and has become an authority on integrating and combining direct response advertising into the general advertising market landscape.
St, George joined Inter/Media from Initiative Media North America, where she was Executive Vice President and Managing Director of the Direct Response Division, overseeing $200 million in billing. She provided leadership for the national staff of 60, while managing key accounts and supplying top management attention to Fortune 500/1000 clients. New business was also a major focus of her efforts during her 10 years with Initiative.
Prior to joining Initiative Media, St. George was sales manager with Direct Response Marketing, charged with business development. She added more than 20 television stations and syndicated shows to the company's account base.
Beginning her career at KCOP-TV where she worked in both the traffic department and advertising sales, St. George then moved on to serve 10 years managing accounts at Petry Television. |
