Leticia Lopez is Senior Vice President/Media Director. Lopez is a seasoned direct response media executive with more than 20 years in direct response media buying and planning with a specialty in metrics and analysis. She has served in key positions in the growth and development of several direct response media divisions, most recently at Rubin Postaer & Associates where she was Direct Response Media Manager before coming to Inter/Media.

Lopez had served as Rubin Postaer's Manager of Direct Response Media since 2004. Prior to that, she was an Account Supervisor at Carat Media for six years. She was at Western International Media (Initiative Media) from 1993-1998, where she rose from Director of Operations to Account Supervisor to Supervisor, Account Services.

Lopez began acquiring her initial knowledge of metrics at Williams Worldwide in the early 90s, where she was hired as a media analyst, but within one year was promoted to Response Analysis Manager. Her early career was spent at Gumpertz, Bentley, Fried Advertising as a Media Accountant, and at Williamhouse Regency Inc. in marketing and sales.