| Grant Rosenquist has dual skills that make him a valuable addition to Inter/Media’s team. Not only is he a skilled media planner and ad campaign director, but he is also an expert in ad industry analytic data systems. Thus, he is charged with creating, enhancing and managing the company’s proprietary technology systems, developed to manage and track media efficiency.
Grant came to Inter/Media after 17 years specializing in research, planning and managing media advertising campaigns. That includes nine years with KSL Media West in Seattle, and five with Western/Initiative Media in Los Angeles and San Francisco. Along the way he’s worked with clients such as BellSouth, Coors, Jenny Craig, Revlon and Viacom. Rosequist has managed direct response campaigns for Starbucks and Sony. And, at Initiative, he spent a year formulating the company’s corporate POV on the emerging media marketplace, thoroughly immersing himself in Internet and digital technologies. He also applied his talents at CBS’s Television Stations Group. Rosenquist developed campaign and response tracking and management systems for marketing elective medical procedures with The Hillside Group in Florida, as well as working on the direct-to-consumer Corian 123 program for DuPont at Doner in Detroit. |
