Wald has more than 25 years of advertising experience, having served in both client service, client management, and media planning and buying capacities on a broad array of clients.

Prior to joining Inter/Media, Wald was Executive Vice-President, Group Account Director at Initiative Media, Los Angeles. Wald had been a key member of Initiative Media's client service team for 15 years, with experience in virtually every major client category. She led the media planning and buying groups on The Walt Disney Company, Bally Total Fitness, Jenny Craig, E*Trade, Gerber Foods, Novartis Consumer Health, and Clint Eastwood accounts. In doing so, Wald worked closely with advertising agency Presidents, Chief Financial Officers and all media personnel on marketing and media objectives. Her media management experience includes heavy retail, blended general media and direct response, as well as a proven track record of growing the clients' business and maintaining strong client relationships.

Wald began her career at Lintas in NY and then moved to J. Walter Thompson. She opened the Dallas office for J. Walter Thompson, where she worked on Burger King and Ford Dealer accounts. The Fox movie account drew her to JWT/LA where Wald became Vice President, Regional Broadcast Director, managing a staff of 17.

Wald earned a Bachelor of Arts from Rider University in Lawrenceville, New Jersey and a Master of Arts from Hunter College in New York.