Leticia Lopez is Senior Vice President/Media Director at Inter/Media Advertising®. Lopez is a seasoned direct response media executive with more than 20 years in direct response media buying and planning with a specialty in metrics and analysis.

Lopez has served in key positions in the growth and development of several direct response media divisions, most recently at Rubin Postaer & Associates where she was Direct Response Media Manager.

“We are thrilled to have someone with Leticia’s DR optimization and metric’s expertise to assume the media director position,” said Robert Yallen, President of the Inter/Media Group of Companies, which uniquely blends direct response advertising with general market techniques.

“In Leticia, we have someone used to running a large department, and maximizing everyone’s talents. We interviewed a lot of people and certain things really put her at the head of the class: her large agency and brand experience, her strong management skills, her sophisticated management style, her overall direct response and general media experience, and her advanced knowledge of metrics and analysis. Leticia brings a wealth of knowledge in helping traditional brand marketers to understand the power and benefits of direct response.”

Lopez’ insight and experience with tracking systems will integrate well with Inter/Media’s industry-leading proprietary technology Accutrak®, used to evaluate efficient and smart media buying strategies for media optimization with both product sales and lead generation.

Lopez had served as Rubin Postaer’s Manager of Direct Response Media since 2004. Prior to that she was an Account Supervisor at Carat Media for six years. She was at Western International Media (Initiative Media) from 1993-1998, where she rose from Director of Operations to Account Supervisor to Supervisor, Account Services.

Lopez began acquiring her initial knowledge of metrics at Williams Worldwide in the early 90s, where she was hired as a media analyst, but within one year was promoted to Response Analysis Manager. Her early career was spent at Gumpertz, Bentley, Fried Advertising as a Media Accountant, and at Williamhouse Regency Inc. in marketing and sales.